Three Sides to Every Story
There are three sides to every story. In business, there is the market's side, the company's side, and the Thirdside - where sales, marketing and the market are perfectly aligned. Thirdside Solutions is a new kind of consulting firm that helps marketing departments gain market knowledge and measurably contribute to revenue growth by delivering qualified, sales-ready leads to the sales force. In today's markets, technological barriers to entry are lower than ever, and competing solutions can blindside you with little warning. The only source of truly sustainable competitive advantage is superior knowledge of the market. You need to grow your business. We help you do it and we deliver the metrics to prove it.
Get it Right
Infuse your marketing with first-hand knowledge of your target market: their needs, who buys, why they buy, and how they buy. Reinforce your position with market-validated intelligence of your competitors' relative strengths and weaknesses. This critical strategic marketing step forms the foundation for all future marketing and demand generation initiatives.
Keep it Going
Get your message out to the market through multiple online and offline channels. Integrate PR, search engine marketing, email campaigns, blogs, webinars, events and communication channels. Measure individual campaign results as well as the value of multiple marketing touch points through marketing automation platforms.
Do it Better
Build on the knowledge gained from having strategic market alignment to get the right value proposition in front of the right market segment through the right marketing channels. Capture, manage and nurture a growing portfolio of incoming leads and provide more sales-ready leads to your salesforce.